ABOUT

Hey there, I’m Catherine

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I design, research, and deliver projects at the intersection of technology and social impact.

Before I became a designer, I worked in international development, supporting companies that provide solar energy solutions to those living without access to power in sub-Saharan Africa. I saw how innovative solar technology made a difference in people's lives, but also saw that customers stopped using a product if it wasn't easy to use or if they've had bad experiences with it in the past. This example taught me that no matter how sophisticated or well-intentioned a product is, it misses the mark if it is not designed with the people it wishes to serve.

4+ Years Experience in

  • Data analytics

  • Government

  • Entrepreneurship and startups

  • Impact investing

  • International development

Skills

  • UX design

  • UI design

  • Web design

  • User research

  • Information architecture

  • Flow diagramming

  • Prototyping

  • Usability testing

  • Responsive design

  • Data analysis & visualization

  • Brand design

  • Project management

  • Workshop design & facilitation

  • Partnerships

  • Communications

Education

  • Designlab UX Academy — 2020-2021

  • UC Berkeley — 2012-2016

Hobbies

  • Reading fiction (favorite genres: sci-fi, adventure, fantasy)

  • Watching K-dramas or the MCU

  • Making desserts

  • Watching (and analyzing) Warriors basketball

  • Shopping at Trader Joe's

  • Learning about human behavior & psychology

Let’s go for 🍦:

READ CASE STUDIES

Integrating In-App Booking

Integrating In-App Booking

Redesigning The Lab

Redesigning The Lab